Jason+%28Coaching+Profile+Head+Shot%29.jpg

JASON LAU

NASM-CPT

Hi, I am Jason Lau, a Strength & Conditioning / Physical Preparation coach and owner of PERFORMANCE PURPOSE based out of Richmond, BC. My passions include coaching and refining badminton, volleyball and hockey athletes, beginner to provincial level powerlifters, return-to-play rehab and general population clientele of all ages.

By offering a systematic and evidence based approach to off-season and in-season training, I will translate the athlete’s weight room progress towards their specialized sport. My goal is to drive improvement and progress of each individual within the field of athletic performance.

“I would describe Jason’s coaching as helpful and insightful. Jason quickly identifies issues and provides strategies to address these problematic areas. He is always eager to help.”
— Gabriel C. (PERFORMANCE PURPOSE Strength Athlete)

I advocate athletes to view training, nutrition and recovery as three main factors that play a critical role towards optimal athletic development. These factors are codependent and work together side-by-side to provide the best results when each are given 100% effort.

KPI's are crucial in the world of S&C as we are results driven. Even if there are many factors that may play into a win or a loss of an athlete/team, it is important that we prepare the athletes to the best of our abilities through quanitifiable
REACTIVE AGILITY Training to be quick on the court is important in the sport of Handball. On social media, we only get snippets of what a coach will prescribe to their athletes without knowing the full context or background of the "why's".
🥎DODGEBALL THROWING VELOCITY🥎 Here I have made an example of exercises that follow the Force Velocty Curve aimed to improve thowing velocity. Depending on the focus of the training block and where the athlete is within the season, one quality ma
Not every shiny object is worth picking up. Being fixated on the dynamic movement itself can lead to falling into the "Sport Specific Trap". Leading to loading specific dynamic movements just for the sake of specificity can lead to diminis
EDIT: little mistake there leaving two “done” in the last slide . . . . #strengthtraining #strengthandconditioningtraining #strengthtrainingforwomen #strengthendurancetraining #strengthtrainingday #youthstrengthtraining #pitchersstrengt
I am excited to announce that I will be joining the team at United Barbell Club as a Coach here in Richmond!  As Vancouver's all inclusive Strength and Conditioning Club, we are united by one mission to break the stigma that barbell training is
. . . . . . . #fitnessmemes #injuryprevention #strengthtraining #strengthandconditioning #coaching #rehabilitation #strengthandconditioningcoach #personaltrainingtruths #certifiedpersonaltraining