Meet your coach

Hi, I'm Jason Lau, a Strength & Conditioning coach and the owner of Performance Purpose in Richmond, BC. Since 2017, I’ve been working with combat sport athletes and hobbyists, focusing on strength, power, speed, and conditioning. My coaching philosophy blends scientifically backed methods with practical approaches, tailored to the dynamic demands of combat sports.

I founded Performance Purpose to guide athletes through the maze of misinformation and provide a straightforward, holistic approach to physical development. My goal is to ensure that quality coaching is within reach for everyone, helping you achieve sustainable performance improvements and long-term athletic longevity.

“I feel amazing within my rounds and on the mats. My strength and power has gone up within my striking and wrestling. I am glad I started working together with Jason!”

— STEVIE G. (PERFORMANCE PURPOSE Professional MMA/Muay Thai Athlete)